Sunday, 21 October 2007

success in internet marketing campaign

The purpose of internet marketing is the activity that selling or promote the product we have to the buyer or customer by using the internet as a media. Nowadays, internet has it own of market segmentation. Millions people doing search for their product needed in a day. Just seem like conventional media such as newspaper and television that contained of some advertisement of product, some people read only to find what the product they need.

The first you must to do is getting know what the most people need and getting know how many people search the certain keyword that related to your product or website topic. Get the information how many competitor and how your product can survive and become the winner in the competition.

After decide what product to sell, you need to build your own website to promote and giving as complete as information about your product. After you built it the website, you need people that you targeted as your market visit your website and read all of information you written in it. Building the website is easy, but make the website visited is a hard job to do. We exactly need the visitor and make them become our buyer or customer, in other word we have to selling...selling...and selling...that's it.

There two ways how to get your visitor to your website. First is putting your banner or other form of ads to popular website. Second is you can optimized your website so you can get "free" traffic by search engine.

The first way is putting our advertisement of our website. It means that we have to spend some money for the advertisement program we cooperated on. There are many form of ads offer in internet. Pay per click ads is the most popular ads lately, we have to pay when our ads putted in portal site clicked by the prospect. Or we could also deal with banner form or other paid internet advertisement to get the visitor that make resulting the sale. For some marketer, they prefer to work together with other marketer as their affiliation. The affiliate member would get some commission from their visitor in each sale.

The first way above surely need some capital to get the traffic. But the second way might save your capital by optimizing your website so that search engine can indexed and appearing your website link when someone type the certain keyword the at related with your product or topic of your website. It's really really need your hard work to get your top position of the search engine result. We need to optimized the content and design of the website, and also we need as many as other website linked to our website so that our website become popular in the search engine. The more popular your website in search engine the more visitor will visit your website. The more visitor into your website the more possibility of selling your product.

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